The jilts - Marketing Strategy

In order to market the jilts we need to promote them on media outlets, we could do this by using:
TV -

• Jonathan Ross show - on late at night and so there isn't much of a restriction on language or content, it provides them to be their edgy selves 
• Later with Jools Holland - on very late and isn't on that often means they can promote to a smaller yet direct audience, they aren't restricted and can perform live
• Graham Norton Show - late night show, live performance, edgy, lots of stars, large audience

Radio- 

• Radio 1 - broadcast nationwide to a large audience if at peak times
• Local radio stations - promote the jilts in smaller areas i.e. manchester is doing a showcase on them playing their tracks in peak occasions 

Ads - 

• Campaign for Etsy (an eco friendly company that sells vintage and unique items) - they can do a t-shirt competition or recycling deal to create new pieces of furniture 
• Sky/ WWF - save the rainforest campaign - can do some supporting gigs which all money goes to the charity

Youtube - 

• Create their own youtube channel to promote music videos 
• Can make weekly video updates on songs, what they're doing
• communicate with their fans 

Websites - 

• twitter - can tweet fans
• facebook  - set up a page for people to be liked and regularly updated
• tumblr - can set up a fashion blog which the girl member can contribute to
• own website - can upload tour dates, album/song information, facts about the bands, merchandise - browns and beige colours, vintage look to it, flowers down the side show girls influence

Magazines - 

• Wire - covers music from non mainstream artists - can do an interview on the record deal just secured by the artist
• Indie music mag - covers all the new indie music bands - jilts could be part of a competition, do an interview, be on the cover

Duets/Links - 

• Ricky Wilson (Kaiser Chiefs) - from a big indie rock band so has a similar sound
• Gringly Man - on tour with currently
• Fiona Bevan - up and coming indie artist who has a similar sound to the jilts
• Pip Brown (ladyhawke) - famous indie singer songwriter from new zealand and could co write a song with the jilts

Touring -

• Small intimate shows over the country i .e. the fleece in Bristol 
• A couple of big venues to get a larger audience i.e. the 02 arena
• a few bars to get an older following and stay away from younger fans

Fashion - 

• female member can create own dress line i.e. flowing dresses, flowery dresses, skirts
• Guys can have their own band shirt line - range of colours and patterns
• members wear jeans and shirts with jackets female member in girly clothes long dresses, tights, ballet shoes - each member has a different style they don'y look the same

Unique - 

• could release some singles on vinyl - lots of indie fans buy indie songs on vinyl
• make own changes to converse shoes - can make doodles on them