Wednesday 29 January 2014

How useful are the UK record sales charts and do you believe they have a future?

The official charts are on radio 1 on sundays between 4-7pm and don't release the number 1 until it is played at the last spot just before 7. The charts date back to 1967 when it was hosted by Alan Freeman - bringing the latest chart hits from the top 40 songs.
   
The charts are based on a survey across a panel of retailers, accounting for 99% of all singles sold, 98% of all albums and over 90% of all video. In 2007 Fearne Cotton became the first regular presenter of the top 40 and On 26 February 2012, a new look within the show meant that it started with the music videos of the top 10 singles also it aired live online from 6pm.There is also the UK Singles Chart based on the the Official Charts Company. The full chart contains the weekly top-selling 200 single recordings in the UK, based on combined record sales and download numbers. The charts consist of different genres (pop, rock, jazz, country) , formats (vinyl, CD Digital) and film/TV downloads (top 10 DVD's). For the past 5 years the x factor winners have been fighting for the number one christmas song, a place which is dreamed of by many artists. Likewise the number one spot is popular at certain times of year - the christmas number on, the summer number one. Which means the charts become very popular as people want to check back to see what song has made it or what song hasn't for example when Joe McEldery's christmas number was beaten by rage against the machine - it gains the industry more money each year.

The charts are available on many types of platforms. Thee typical way is to listen on BBC Radio 1/BBC Radio 2 you can also hear them on MTV and read what songs are in the top 40 in the Music Week magazine. They appear in 80% of the national newspapers and are working to make it accessible on platforms like mobile apps and social media. You can check the latest 100 on the official website or on other sites including the sun, 7digital etc. 

From reception statistics you can work out what the consumers like and which is selling well in comparison to what they don't like.The data is available for music and video industries to find out about the progress of their release and so this enables them to analyse how well their advertising campaigns work and the best way to promote their songs or videos. 

The charts have decreased in popularity since they started in the 60's to now, this is due to it being made available on many platforms so people can check it when they want so they don't have to tune in every Sunday. I think that they don't have much of a future as its made easier for people to see what songs are popular whenever they want. Top chart shows like top of the pops were axed because of the accessibility of music from online sources i.e. youtube or spotify. This could be said that it was a reflection of the audience changing habits and the increasing online audience compared to those buying physical cd's. 

The charts are still a way which shows audience consumption habits both digital and physically and shows an accurate record of what music is brought in every week - what albums are popular with the people. I think that its still provides a good feeling when your favourite band or artist gets into the top 20 or 10 even the number one spot. Therefore from this I don't think the charts will disappear as audience still want to know what is the number one song which they can download or how them buying songs contribute towards the top charts. 

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