Friday 7 February 2014

In what ways does your chosen industry fail to cater for its audience? - Shelby and Matt

The music industry can be seen to fail its audience in multiple ways, in this essay we will discuss how.

Music stores both physical and digital put up the prices of the Cd's by twice the amount it actually cost to make. Production wise when a CD would cost £0.50 to make shops would sell it for around £10 - this is to gain the music industry money. Along with this compared to the 80's, there aren't many shops left that sell physical copies of CD's also its harder to be able to buy singles in stores instead it tends to be the top albums and a few others. To buy a single you'd have to go online which would cost around 99p on Itunes and due to this shops such as zavvi have shut down because they aren't getting the sales anymore. 

The industry tells artists to make music the industry want them to make instead of the music that the audience wants to hear - this way they get money. This can be seen with One Direction with Simon Cowell telling them to produce pop as it sells to teens where as when the Beatles were around they were making and writing the music that they sold as it was the music they loved and wanted to distribute and perform. Similarly industries get the artists to make too many songs which actually fit on the album which then leads to cramming 12/13 songs onto the album when really only 3 or 4 are actually any good. 

Industries manufacture bands with people look the part to 'sell music' when really all they want out of them is the money and use them as a marketing technique for the company - reception wise boybands rack up a massive fan base because of the teenage girls who fall in love with the members. This leads to the fanbase consuming their music in as many ways as they can. This fails this audience as it means that they don't get the music that maybe the want to listen to because the industries will only sign artists who they know will make money instead of artists that are talented - not as many genres are given the time of day. 

You can apply the hypodermic needle theory to this as shows like the x factor producers injects the audience with the music that they want to sell to get into the charts, it brainwashes them into buying only this type of music compared to the music they want. They get shown the same music over and over so they only know one type of music. 

* Included theories that were linked in carefully
* Includes Statistics



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