In
the exam you will need to be prepared to discuss the following in relation to
your study of the music industry:
The
issues raised by media ownership:
The
importance of cross media convergence and synergy in
production
distribution and marketing
The
technologies that
have been introduced in recent years at
the levels of production,
distribution, marketing and exchange.
The
significance of the proliferation of hardware and
content for
institutions and audiences.
The
importance of technological convergence for
institutions
and audiences
The
issues raised in the targeting of national and local
audiences (specifically British)
by international or global institutions.
The
ways in which your own experiences of media
consumption illustrate
wider
patterns of audience behaviour.
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